Bloody Good Period
A collaborative project that was for Bloody Good Period. An organisation that fights for period equity. We created a campaign for the new project they are launching; Bloody Good Employers. This campaign is to raise awareness for periods in the workplace and to advertise the new Bloody Good Employer Scheme to employers and employees.
I designed a pop-up installation to advertise the new scheme. I chose the location to be in the popular installation building just outside Kings Cross Station. This allows exposure to a high amount of people travelling to and from work.
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Part of the brief outlined their style ethos; Bold and Unapologetic. This is the tone I wanted to carry into the pop up event.
Campaign Posters
The other team members were from a graphic design and illustration pathway. Therefore they focused heavily on the posters and online visual ideas. However, I contributed to the final design ideas. These images show this process. I designed these initial campaign ideas and then another member of the group enhanced and improved the design details.
